Now if you are basking in the thought that selling a home in Orlando should be a cakewalk, then it is time some misconceptions are busted. Even the most astute and prudent seller is seen to act on impulse, when selling his home and thereby ends up wasting his time and seeing his hard-earned money go down the drain. But to be fair to the seller, selling a home is no easy task and it helps to have an Orlando Real Estate Agent around when you are considering turning the page in this chapter.
You should choose an Orlando Realtor who is reputable and knows the ins and outs of the market, to get your property listed and do all the sweet talk and/or show the requisite amount of motivation on the negotiation table to help you land the most impressive & remarkable deal. And while you are choosing an agent, steer clear of these three common but significant mistakes.
Mistake #1: “Of all the agents I have met, you are the only one who agrees to my selling price.”
This is probably an Orlando Real Estate Agent who is more interested to please you rather than make the real estate market work to your best advantage. In fact, in all probabilities, this Orlando realtor is one of those short-sighted agents who is too lazy to do their market research and more willing to cut corners and “buy a listing.” This tactic a weak strategy and will only cost you time and more money in the long run.
And here’s why “buying a listing” fails. A “new” listing attracts the most attention and if other agents think that your house is appropriately priced, they will show it to their clients. If the price is too high, you may not see many open houses. In fact, your steep price tag will make similar houses in the marketplace appear more lucrative and may drive buyers away from your house and towards your competitors’.
Mistake #2: “You have the lowest commission. I think I’ll go with you.”
Marketing, advertising, and spreading the word around about your house has a cost associated with it and an Orlando Realtor shells out the money from his or her pocket to give your house the mileage or marketing muscle that it needs. If the agent’s commission is low, they have a lower motivation to spend on promotional efforts.
The Real Estate market can be unpredictable. You and your real estate agent might be presented with unforeseen challenges while trying to sell your house. A paltry commission will not encourage an Orlando real estate agent to tackle these challenges with the same gusto that you can expect of a “full service” agent who is earning his full commission and will readily “ drop everything” towards selling your home.
A low commission has other negative effects as well. Consider the perspective of the buyer’s agent for instance. There are usually two agents—your listing agent and the buyer’s agent—in every sale. They split the commission between themselves as per the instructions of the listing agent. If your listing agent has a low commission, then in all probabilities he has also slashed the buyer’s agent’s commission as well. So, the latter will obviously be more interested in showing houses to their clients, other than yours, so that their normal rate of commission can be earned.
Mistake #3: Thinking that “the agent is the all-important entity, not the company.”
There are distinct advantages in working with an Orlando Realtor who is employed by a large and reputable Real Estate Agency. Firstly, big businesses have longer office hours so you can always count on the fact that there will be someone on the phone to receive a response call to your listing. Secondly, large Orlando real estate companies usually have hefty advertising budgets so you can reap the riches from the total ad spend even if the ad space for your particular house may not be that sizable.
What is more, large real estate agencies employ many agents. When your house is still a “new listing,” the company may organize an “office preview” where all its agents will be able to take a look at your house. If they like what they see, you are guaranteed a few more agents who are aware that your house is for sale.
Large real estate companies usually conduct regular training sessions to equip their agents with the skills, tools, and the knowledge to operate in a competitive real estate market. An Orlando Realtor employed by a large company is most likely to be more knowledgeable and up-to-date with the current trends in the real estate sector than someone working on his own and who has only gone through the minimal education required by his state to function effectively in the real estate market. The former will thus be able to provide a better service.
Lastly, large companies may provide incentives to their agents who clinch the maximum number of deals or the most plum one. If you have engaged an Orlando Realtor who is linked with a large company, you can be sure that they have a righteous and solid incentive to obtain the best deal for you.
So, now that you have been made aware of some common misconceptions when choosing an Orlando Real Estate Agent you are on your way to selling your home more efficiently! If you have any more questions about listing your Orlando home, please contact Exit Realty Central today…407-334-1111.
